Unreality Music

Hi! Thanks for visiting Unreality Music! If you're new here, you may want to subscribe to our RSS feed for regular updates.

In this one, Timbaland is giving a bit of a leg up to one of the singers on his Mosley Music record label, Keri Hilson. Can’t blame the guy either, if the rumors that he’s retiring are true, he’s going to want to push his artists pretty hard to keep the dough rolling in.

The Way I Are just screams out Timbaland: you can hear that strong synth running through the track alongside throbbing beats and bass. The addition of Hilson on vocals is a departure from Ms Furtado, and you come away with the feeling that either singer could have delivered the goods on this track.

The pumping (or is that pumpin’) sounds suit the strobe-type effects in the video, and you’ve got Timbaland decked out in a fat cat suit and Hilson looking sexy in a little black dress. I didn’t quite understand the footballers in the video, until I discovered that the video was shot in Manchester in the UK.

Timbaland’s definitely playing to a formula here - you’ve heard that synth on Justin Timberlake’s recent material - but it’s successful for the most part. I’d even wager that this style is starting to gain mainstream traction. Check out the video: