So…Have you heard all the buzz lately about The Saturdays? You can’t escape it. And they’ve released their first single, If This Is Love, and it’s already gone Top 10.

And since they’ve toured with that veteran pop act, Girls Aloud (veteran in pop terms anyway), you could almost take that as a sign that they’re the ‘approved’ successors once Cheryl or Nadine pull the plug on that group.

As a debut single, If This Is Love doesn’t offer much more than a jolt of pure pop. On one hand, they’ve regressed to a period of pop that pre-dates the Xenomania-infused tunes we’ve seen from Sugababes and Girls Aloud.

Wongie says “so far my reaction is kind of ‘eh’“, and that’s pretty much how we feel too. Angry Ape are similarly lukewarm in their review. The Saturdays are five stunningly good looking girls, and they fit the girl group template extremely well. However, the single itself isn’t groundbreaking enough to stand out.

Fraser over on Chartblog said it best – they’ve released a safe song and they’re going to follow up with a belter. Watch this space? What do you think?