Nas has chosen Hero as the lead single from his new album, Untitled. And for the ride, he’s bringing along Timbaland’s chum, Keri Hilson.
Initially hollering like Busta Rhymes with a sore throat, Nas immediately slips into a smooth but bland verse. Sounds a lot like old-fashioned homie posturing rather than any real conviction that he’s the ‘hero’ of the title.
The hot topic in rap this year has been the use of the word ‘Nigga’. After turning a blind eye to gangsta rappers using the word since, um, forever, the industry has suddenly decided to take offense. Is that a delayed reaction or what?
Onstage this week, the rapper Nas claimed that his next album will be called Nigga. From a marketing point of view, making such a controversial claim is bound to draw attention. Shame his record company didn’t agree, isn’t it?
