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Nas has chosen Hero as the lead single from his new album, Untitled. And for the ride, he’s bringing along Timbaland’s chum, Keri Hilson.

Initially hollering like Busta Rhymes with a sore throat, Nas immediately slips into a smooth but bland verse. Sounds a lot like old-fashioned homie posturing rather than any real conviction that he’s the ‘hero’ of the title.

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The hot topic in rap this year has been the use of the word ‘Nigga’. After turning a blind eye to gangsta rappers using the word since, um, forever, the industry has suddenly decided to take offense. Is that a delayed reaction or what?

Onstage this week, the rapper Nas claimed that his next album will be called Nigga. From a marketing point of view, making such a controversial claim is bound to draw attention. Shame his record company didn’t agree, isn’t it?

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