Of all the ropey sponsorship deals, this one takes the biscuit. Or chocolate bar. You know what I mean.

Oh Joss, has it come to this? A promising career as the leading light of the nouveau soul movement, then an egomaniacal spiral of claiming your fans in Blighty don’t care about you anymore and a mangled British/American accent. It’s not about the music anymore, is it Joss?

How can you claim that a part time job as a choccy bar saleswoman is furthering your career as a singer?

Dear readers – check out this video with a preposterous claim from Miss Stone that she isn’t just doing a promo – it was some kind of divine intervention: “I swear to you and this is not a lie. This is not a promo thing. I had a dream about Cadburys about six months before they called.”

She finishes with another prophecy – let them say what they’re gonna say, because they’re gonna say it anyway. Yep, you’re darned right Joss. I don’t know what life’s like in cloudcuckooland, but down here in the real world everything you said in that video sounds like utter nonsense.

By the way, do you want me to pass on any messages to your credibility if I see it?

Ah Joss. Sometimes I love her, sometimes I mildly dislike her. She seemed to go through a diva period in the last year where she released no music, but complained a lot: about people commenting on her sudden American accent, about her British fans, and so on.

It’s just not in keeping with her hippy-style dyed hair and that 60’s vibe that’s splattered all over her website.

Anyway, Baby Baby Baby is Joss’s latest single. It’s a fairly light-hearted pop/soul affair featuring Miss Stone singing her little lungs out. Sometimes though, she sounds a little bit like she’s been possessed by the ghost of Anastacia (whatever happened to her by the way?).

Which is just my way of saying I like her voice on this one. Too much Joss can be hard on the ears, but a nice fresh single every now and again is nice. I certainly prefer it to reports of clumsy diva-esque behaviour anyway.

Check out the video, in which Joss flirts with her bass player a little bit. Oh, and can we get the blonde hair back, please?