It may be worth noting, dear reader, that the title is not Here Come The Girls. It is merely Girls. Very minimalist.

And although the Sugababes only released their fifth album (Change) last October, this new single is from their forthcoming sixth album. Entitled Catfights And Spotlights. That should scotch any more rumours of the trio breaking up for a while at least!

Now – on to Girls. It’s not often you get a pop group ruthlessly ripping off songs from adverts. Normally it works the other way round, doesn’t it? Song becomes famous, advertisers queue up to play it over pictures of their product.

There’s a major criticism that the ‘babes are borrowing heavily from the Ronson-style brass-sections-du-jour, and contributing nothing original. That’s fair, but at least Girls has a bit more kick than anything they released off the last album. In fact, judging on the video, it’s straying into stripper music country.

Priya Elan, writing for The Guardian, suggests that the group have lost their way and questions whether the talent Sugababes have already left the building:

Where [is] the Numan splice-up of Freak Like Me, or the poised pop of Overload? But by now they seemed more concerned with their range of Mattel dolls and their brand of shoes. Certainly the music that former members Mutya Buena and Siobhan Donaghy made after their departures from the group, suggests that they took the creative spark with them.

But what do you think folks? Are the Sugababes on a downward spiral, or is Girls just a great track to dance around yer handbag to down the local disco?

Girls is the first single from the Sugababes sixth album, Catfights And Spotlights and is released on 6 October.