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So, the Spice Girls have launched a new blog. We know it’s new because there’s only one post on it so far.

In that said post, Mel C welcomes us to the blog and breathlessly tells us about all the exciting things going on in the Spice Girls camp at the moment. So I thought “Hold on, I’ll subscribe to their RSS feed”, but when I did, I noticed something wasn’t right.

You see, on the website, everything looks alright to the point of including a little JPG of Mel C’s signature. However, when you subscribe to the blog, you’ll see that the entry has been posted by somebody called Daniel.

I appreciate that Mel is probably very busy, but given the huge amount of marketing fluff that she spews out in the post, is it more likely in fact that it was written by some marketing flunkie? You decide.

In the space of one post, she namechecks Mel B’s reality TV gig in the States, the forthcoming Spice Girls single and her own solo single. Not to mention all the shows she’s going to be on.

Something tells me the Spice Girls (or their management) don’t quite understand that blogging is about honesty and connecting with your fans. They’re still busy trying to shift units. Very old school girls.