This new phase of Natasha Bedingfield’s career is an interesting one. Seemingly she’s out to make it in the US of A in a big, big way.
Critics have picked up on this, and I’ve read more than a few comments that suggest Love Like This is targetted to hit a large market very quickly and make as much impact as possible. The inclusion of one-hit wonderboy Sean Kingston is a strange one. Yes, he’s had one massive single, but is he really a big name draw to partner with from a publicity standpoint? And does he really add anything to the song? (hint: the correct answer is no)
To be honest, when she’s not wailing about having people’s babies, I think Natasha’s quite a deserving Brit singer to make it in America. Love Like This isn’t pretending to be a serious track. It’s pitching to a teenaged pop market and pitching quite well.
What you’ve got is a reasonably well crafted pop song that’s aiming to make a major splash in the charts. And it’s nice to see a blatantly happy pop song in the charts for once.
Disappointingly, the video’s not available on YouTube, but here’s a performance Natasha gave with Ryan Tedder.
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