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Yep, Scouserville is MTV’s preferred venue for 2008’s Europe Music Awards. Specifically, the brand new 10,000 seater Echo Arena.

Great news for Liverpool which is also the European City of Culture in 2008, both events tie in nicely together and should attract attention to the City.

Of course, the organisers couldn’t possibly resist the soundbyte opportunity to name check The Beatles along with various Liverpudlian musical acts of varying quality. Bizarrely, they tried to shoehorn Atomic Kitten into their list of great musical achievements.

Anyway, this will be the third MTV Europe bash to be held in the UK, previous events were held in London and Edinburgh.

Here’s a bit more detail from the BBC report on the awards show:

Culture Secretary James Purnell said: “Liverpool is a creative force in the world music industry. This will make the European Capital of Culture year even more special.”

Liverpool City Council leader Warren Bradley said it was a “watershed in Liverpool’s return to the world stage”.

“With being European Capital of Culture, the city has rediscovered the confidence and ability to attract the world’s best,” he added.

So, congratulations to Liverpool in pulling off this major coup for 2008. Please, please, please take this opportunity to push your new musical talent to the forefront and let (The Beatles) be. Acts like The Zutons and others are the future. Focus on these guys during 2008 and forget about the Fab Four.