Of all the reality TV alumni, Lemar Obika deserves a break. He’s obviously well regarded, even in serious musician circles. Not to say that his singles don’t sell, they do. But you’d think that the industry would be making a bigger deal about him, that’s all.

If She Knew has some really slick production values. It’s a very smooth R&B number, and you know if Ne-Yo or one of those stateside crooners released this, it would be an international hit.

In fact, Lemar has a better voice that his stateside peers. There’s a lovely soulful richness to his singing that is a joy to listen to. I think what the video is missing is any interaction with the woman of the title. Where’s the hot babe Lemar is chasing?

Fraser McAlpine has a funny take on If She Knew – wondering that if Lemar wrote 70 songs for his new album, how this was chosen as the best:

Lemar has claimed that he wrote upwards of 70 songs for his new album. An album which contains just ten songs. Seventy! He says that this ridiculous overwork was a result of being alone in America with a bunch of producers to work with, and the free time to really focus. And somehow having seven times as many songs as you could possibly need wasn’t seen as a massive waste of time and resources, nor are all 70-odd songs going to be released.

Check out the video and tell us what you think: