OK, OK, so I figured it was time to stop reviewing hot female artists (their music)and give the guys some attention. And so tonight I want to give a shout out to Kaiser Chiefs and their brilliant new single, Ruby, the first single from their second album Yours Truly, Angry Mob.

I’ve been admiring Kaiser Chiefs from afar since they came out, but really trying to avoid the hype. But they truly are national treasures.

On the positive side, Ruby is a perfect piece of British pop-rock (I almost said Britpop). Can I also rave for a moment about the guitar sound? Lovely, fuzzy distorted on the verses, leading to the inevitable Kaisers-style chorus.

On the slightly negative side, it doesn’t break much new ground, but isn’t that their magic formula? Should they be trying something different? Surely it’s too soon to be alienating the fans?

The video’s not bad, with the band performing in a desert (as you do) and little people building a little city around them. But does it remind anyone else of that Keane video where the camera is on tracks and circles round the band?