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Gwen Stefani returns with the second single and title track from her album The Sweet Escape. Well, it couldn’t be much worse than the godawful Wind It Up, could it?

Well, where Wind It Up was a complete audio disaster, The Sweet Escape has actually grown on me. Yes, I’ve even grown to enjoy Akon’s “Whheeeee-hoooo’s” and when there’s no-one else in the room, I sing along. Nothing to be ashamed of.

The song’s a return to form of sorts, an upbeat, bop-along pop tune, and the “Woo-hoo’s” that punctuate the chorus are initially annoying, but you’ll come to love them.

The video on the other hand is one of those pointless, Gwen-modelling-ridiculous-clothes affairs. Worse still, this bling fixation is going to her head and her initials are in gold everywhere you look in the video. For me, what this points to is Gwen heading toward the point of ego over substance. Or something like that. Whatever, media reports about the Sweet Escape album are not as glowing as Love Angel Music Baby, and I can’t help wondering if she’s more interested in posturing these days than creating memorable pop tracks as she did with No Doubt and on her first solo album….

Anyway, enjoy the video over on YouTube.