The next time you’re pouring a drink on the ground for your dead homies, you might be pouring Dr. Dre’s finest cognac. Of course, that depends on what hood you live in, and whether the inevitable copycat drinks from Jay-Z’s “Hovie-Hooch^TM” to P. Diddy’s “Biggie’s Special Brew (RIP)”.

I read today on the Rumors In Music blog that hip-hop superstar has become an equity owner in Drinks American Holdings Inc.

Forget that expensive Cristal at your next yacht party, why not plump for some of Dre’s sparkling vodka? Sounds suspiciously like an alcopop to me, but hey – all that hip-hop branded drink will keep the kids off drugs and in school, won’t it?

Anyway, the post finishes with what appears to be a press release quote from The Doc himself. It’s obviously been written by some uncool suit in a cubicle trying to imagine how Dre would say it:

“I’m always down for a new challenge. When Drinks American approached me about going into business with them, I knew there was a lot of competition out there, but it was the same way when I started doing music. I’m going to put the best product out there, because that’s what I do.”

What I don’t understand is how Dre missed the opportunity to partner with Rizla. Imagine lighting up a big fat blunt (I’m paraphrasing – imagine me as the uncool suit in this situation)- get Dre’s Super-Rizla’s. He could do a package deal with Bo-Peep matches to completely corner the market.

Final question. Is this a complete and utter sell-out? I appreciate we’re taking this from a site which is called Rumors In Music, but there’s got to be some element of truth in it, hence the rubbish press release.