I hang around the music sections of many news sites, and over the last couple of months I’ve read scores of articles about Radiohead’s In Rainbows album. How they’re changing the face of the music industry, how they’re innovating, how they’re reaching out to their fans. Blah blah blah.

You know what I haven’t read? A decent review.

Two things you should know before we go on:

1. I’ve never been a big fan of Radiohead. They arrived at a hair metal point in my life and I’ve successfully avoided their music so far.
2. I haven’t sought out any reviews yet either. However, I have read the odd comment about the album on social media sites. They usually claim In Rainbows isn’t a patch on their previous material.

As little as I know about Radiohead, I know that their albums are considered sacred amongst their fans. People wax lyrical over the music, the enigmatic lyrics and stuff like that. OK Computer is revered as a classic.

However, with all the buzz that In Rainbows generated, no-one’s talking about the music. You’ll read thousands of words about how clever Radiohead were, but very little on how In Rainbows compares to the almighty OK Computer.

Is there a standout track on the album? Don’t know. In fact, it’s dubious if the album contains any music at all, because no-one’s talking about it!

It might be just me, but in pulling off this year’s biggest music promotion stunt, Radiohead might have just managed to overshadow their music completely. In the immortal words of the Arctic Monkeys – “see ya later, innovator”.