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I got an email this evening about Cushh - a relatively new act scaling the charts solely on downloads of their single Do It 2 Me.

Cushh stands for Creative, Unusual, Sensual, Hot and Happening, and features a singer known as Miss Nic’ola alongside rapper E². They’re an odd-looking pairing, but their music is being touted as the UK answer to Black Eyed Peas.

That’s a claim I find credible on image alone - sexy girl fronts group while original musicians take a back seat and lap up the success. Perhaps I’m being cynical, but Cushh aren’t quite as infectious as Black Eyed Peas. Do It 2 Me simply lacks that kind of all-round appeal.

Not that it’s a bad song. Au contraire, it’s a smouldering club track. Sensual, as the group describe. It should hit all the right spots, but for me it’s a little wide of the mark. Here’s where I go all Simon Cowell….

I found the vocals by Miss Nic’ola just a little bit off. There’s something unconvincing in the delivery - technically a decent performance, but not quite raunchy enough for the subject matter. The rap by E² toward the end raises things a little bit, and he does a passable job of playing the playa.

Again, the video for Give It 2 Me is a bit copycat. Full marks though for working a female mud wrestling scene into a pop video. Better directors have tried and failed. Hell, it was the pop video moment I’ve been waiting for all my life….

All the same, Miss Nic’ola doesn’t convince as a sex symbol. As she gyrates in her skimpies, she sings “I’ll show you what you ‘re missin’…..love and affec-shu-u-un”. Now I checked, and the dictionary definition of ‘love’ doesn’t mention lapdancing or mud wrestling….

Having said all that, I wish these guys the best of luck. I know it’s early days, but if they can polish their act and raise their songwriting game, it would be interesting to see a UK version of the Black Eyed Peas.