Comments on: Carly Simon Signs With Starbucks’ Record Label http://music.unrealitytv.co.uk/carly-simon-signs-with-starbucks-record-label/ A blog about current releases, past classics and unsigned talent! Sat, 27 Jun 2009 23:46:21 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Sean McManus, University of Death http://music.unrealitytv.co.uk/carly-simon-signs-with-starbucks-record-label/comment-page-1/#comment-7728 Sean McManus, University of Death Fri, 02 Jan 2009 18:33:30 +0000 http://music.unrealitytv.co.uk/carly-simon-signs-with-starbucks-record-label/#comment-7728 It's an opportunity for artists to really stand out. In a record store, there are thousands of CDs. How would you notice Carly Simon in that lot? In Starbucks, there's a small rack and people are bound to notice who's on it. People who know they want the album will seek it out at Starbucks and others will see it and hear it there, and buy it on impulse. It works because Starbucks has a small range of stock and a massive distribution chain to expose it. Starbucks also has a captive audience who can be played music. I suspect artists are able to negotiate better deals with Starbucks at this stage in their development too. It's interesting to see how a coffee shop can threaten the established music industry. It’s an opportunity for artists to really stand out. In a record store, there are thousands of CDs. How would you notice Carly Simon in that lot? In Starbucks, there’s a small rack and people are bound to notice who’s on it. People who know they want the album will seek it out at Starbucks and others will see it and hear it there, and buy it on impulse.

It works because Starbucks has a small range of stock and a massive distribution chain to expose it. Starbucks also has a captive audience who can be played music.

I suspect artists are able to negotiate better deals with Starbucks at this stage in their development too.

It’s interesting to see how a coffee shop can threaten the established music industry.

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