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It’s a well known fact that I got beef with 50 Cent, so I approach any single by the man with a healthy dose of skepticism.

And when the song in question starts with the man blathering about  being ’sumin’ special’ and ‘unforgettable’, the bullshit radar goes off the map.

Ayo Technology is one of those songs, like SexyBack that sports a droning, repetitive backing over which 50 Cent and his companions Justin Timberlake and Timbaland do their respective thangs.

End result? Boring.

In the course of writing this review, I’ve forced myself to listen to the song five times. Grudgingly, the oversexed theme is actually quite good, particularly JT’s line “I’m tired of using technology/why don’t you sit down on top of me?”

Fascinating fact, fact fans! The original title of the song was to be Ayo Pornography before the censors got their hands on it. Basically, it’s a song about preferring a real woman to the er…digital equivalent.

Anyway, enjoy the Ayo Technology video: considering Timbaland shot his recent video in London, it’s interesting to see another big US star do a UK-based vid.